I W A N K U R N I A W A N

PROFESSIONAL EXPERIENCES

Content Creator and Digital Marketer @belajarcarabelajar February 2021 - Present

• Led strategic content & digital marketer initiatives on Instagram, Threads, and TikTok
• Enhanced brand awareness with 302K+ followers on Instagram, 130K+ on TikTok (grown in under 3 years), and 40K+ on Threads (within 2 years), reaching 10M+ monthly views across platforms.
• Get 100k+ Followers < 1 week (Instagram), 54k+ < 1 month (TikTok), 10k+ < 3 days (Threads)
• Increased sales by over 40% in 2024 and secured 600+ paid course memberships through independently managed social media campaigns, supported by a monthly digital ad budget of ±IDR 2-5 million.
• Collaborated with 18+ local & international brands as a KOL/influencer to execute high-ROI campaigns.

Blog & SEO Writer for Educational Content belajarcarabelajar.com June 2023 - Present

• Devised and managed SEO-optimized blog and website content equipped with Facebook Pixel tracking.
• Achieved 138K+ search impressions & 9.5K+ organic clicks in 3 months (CTR: 6.9%, Avg. position: 11.2).
• Consistently attracted high-intent traffic and improved visibility across educational keywords.
• Attracted 15K+ users (14K new) in 3 months, with 1m 30s average engagement time.

• Implemented AI-driven content workflows to boost efficiency and increase productivity.
• Built an end-to-end generative-AI workflow with custom GPTs that cut average content-production time from 133 min to 53 min (-60%) while raising monthly output from 12 to 30 content (+150%).
• Achieved 90-93% savings in content creation costs, 83% reduction in social media admin costs, and over 96% reduction in customer service costs by integrating AI tools (ChatGPT, Clepher, and BalasChat)
• Delivered monthly KPI dashboards—reach, engagement, follower growth—using AI-assisted data extraction and visualization using ChatGPT 4.0 + Python, enabling quicker optimisation cycles.
• Automated key content creation tasks using generative AI—such as ideation, drafting, caption writing, and basic visual design. This automation has the Low Effort - Medium Impact quadrant level.
• Recognized as Best Intern of the Month (Jan 2025) among 25+ interns across six departments.

EDUCATION & SCHOLARSHIP

Universitas Indonesia - GPA: 3.91 (Summa Cumlaude Predicate) August 2022 - 2025

• Diploma in Advertising Creative (D-3) "A.Md.I.Kom" | Depok, Jawa Barat | Expected Graduate: August 2025
• Specialization in Copywriting, Content Writing, Digital Marketing, and Advertising.
• Machine Learning Cohort in Bangkit Academy - MSIB Kampus Merdeka Program Batch 6 (2024)
• Digital Marketing with AI Cohort in B-onecorp - MSIB Kampus Merdeka Program Batch 7 (2024)
• Awardee JABAR Future Leader Scholarship (2022 - 2024) - Receive accelerated access category scholarships three times over 3 years, with a funding of 8 million per year from West Java Government.

SOFT SKILL - HARD SKILL

• Analytical Thinking - SEO/SEM, Google Analytic, E-commerce, and Meta Marketing Analytics
• Resilience, flexibility and agility - Machine Learning, Prompt Engineering, and AI Automation
• Leadership and Social Influence - Influencer Marketing, KOL, and Project Management
• Creative Thinking - Content Creation, Copywriting, UI Designer, and Digital Marketing
• Problem-Solving - Meta Social Media Marketing and Digital Advertising (Ads Manager)
• Persuasiveness - Sales Operations, Customer Relation Management, and Career Coach and Navigator
• Time Management & Teamwork Collaboration - Adaptive Learning, Teaching, and Community Project

CERTIFICATION

• Meta Certified Digital Marketing Associate - Meta Blueprint Program by Meta (2021)
• Meta Social Media Marketing Professional Certification - Coursera (2021)
• Google Digital Marketing & E-commerce Professional Certificate - Coursera (2023)
• Google Analytic Professional Certification - Coursera (2023)
• Meta Marketing Analytics Professional Certification - Coursera (2024)
• Salesforce Sales Operations Professional Certificate by Salesforce & Pathstream in Coursera (2023)
• Google Project Management Professional Certificate - Coursera (2024)
• Machine Learning Specialization by Stanford University & DeepLearning.AI - Coursera (2024)
• Prompt Engineering Specialization by Vanderbilt University - Coursera (2024)
• Goodwill® Career Coach and Navigator Specialization by Goodwill Industries International (2024)
• Gemini Certified Educator by Google valid through September 2028

HONORS & AWARDS

• Achieved Rank #1 out of 10,000+ global users with 66,024 points for consistent top performance in personalized learning, interactive practice, and knowledge mastery across multidisciplinary topics.

• Awarded third place as a pioneering youth in Bandung Regency, West Java | The winner of the Education category about learning acceleration project through @belajarcarabelajar platform.

• Selected from 4200+ applicants included in one of 500+ people worldwide and Certified as UPG Sustainability Leader International level offered by United People Global (Geneva, Switzerland).
• Encouraging students by contributing to SDG number 4, "Quality of education" with "Meta-Learning"

ORGANIZATION & PROJECTS

• Founder of BCB Community Indonesia with 2,156+ community members (2025).
• Responsible for leading more than 30+ sub-communities across majors in Indonesia

• Founded a free open-access educational platform providing curated quality curriculum materials
• Built collaborative learning system, enabling self-directed learning accessible to anyone and anywhere.

LANGUAGE PROFICIENCY

• English - Intermediate Level | Successfully completed 'Speaking Intensive 1' (A1) class with an Excellent Grade by Desalnggris.com January 2021